{"id":15513,"date":"2022-04-20T08:53:55","date_gmt":"2022-04-20T16:53:55","guid":{"rendered":"https:\/\/stg.svinvestorsclub.com\/?p=15513"},"modified":"2022-04-20T08:53:55","modified_gmt":"2022-04-20T16:53:55","slug":"influence","status":"publish","type":"post","link":"https:\/\/www.svinvestorsclub.com\/influence\/","title":{"rendered":"Influence"},"content":{"rendered":"<p><span class=\"a-text-bold\">The widely adopted, now classic book on influence and persuasion\u2014a major national and international bestseller with more than four million copies sold!<\/span><\/p>\n<p>In this highly acclaimed\u00a0<span class=\"a-text-italic\">New York Times<\/span>\u00a0bestseller, Dr. Robert B. Cialdini\u2014the seminal expert in the field of influence and persuasion\u2014explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.<\/p>\n<p>You\u2019ll learn the six universal principles of influence and how to use them to become a skilled persuader\u2014and, just as importantly, how to defend yourself against dishonest influence attempts:<\/p>\n<ol class=\"a-ordered-list a-vertical\">\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Reciprocation<\/span>: The internal pull to repay what another person has provided us.<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Commitment and Consistency:<\/span>\u00a0Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Social Proof:\u00a0<\/span>When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Liking:<\/span>\u00a0The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Authority:<\/span>\u00a0We are more likely to say \u201cyes\u201d to others who are authorities, who carry greater knowledge, experience or expertise.<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Scarcity:<\/span>\u00a0We want more of what is less available or dwindling in availability.<\/span><\/li>\n<\/ol>\n<p>Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini\u2019s 35 years of evidence-based, peer-reviewed scientific research\u2014as well as by a three-year field study on what moves people to change behavior\u2014<span class=\"a-text-italic\">Influence<\/span>\u00a0is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The widely adopted, now classic book on influence and persuasion\u2014a major national and international bestseller with more than four million copies sold! In this highly acclaimed\u00a0New York Times\u00a0bestseller, Dr. Robert B. Cialdini\u2014the seminal expert in the field of influence and persuasion\u2014explains the psychology of why people say yes and how to apply these principles ethically [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":15514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,312],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/posts\/15513"}],"collection":[{"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/comments?post=15513"}],"version-history":[{"count":0,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/posts\/15513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/media\/15514"}],"wp:attachment":[{"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/media?parent=15513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/categories?post=15513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.svinvestorsclub.com\/wp-json\/wp\/v2\/tags?post=15513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}